Our story
“I just want a good donut.”
Chani has celiac disease, and has been gluten free since 2005. In 2010 came alpha-gal syndrome: no red meat, no mammal products at all. She just wanted a good donut. At the fair in 2022 she told her husband: “I just want something that tastes like a donut. Fluffy and crispy.” He said: “Make your own.” She said: “Okay, I will.”
Six recipe iterations later she had her donut. Two pop-ups later she had a space in Kearny Mesa. By October 2023 the doors were open, and people who hadn't eaten a donut in years were eating hers.
From fair to fryer
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2005
Diagnosed celiac. Gluten free from here on.
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2022
The fair. “I just want a good donut.” The dare is accepted.
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2023
Six recipe iterations, a donut cart, two pop-ups, and on October 28 the shop opens.
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Today
Five stars on Yelp, a CBS 8 feature, and donuts shipping nationwide.
Why it matters
Everybody comes to the table
Over 32 million Americans with food allergies either skip dessert or bring their own. “When you bring foods that not everybody can eat, you're leaving people out from the table, both emotionally and physically. We need to be bringing everybody to the table, especially dessert time.”
That's why every batch is top ten allergen-free, gluten free, vegan, and kosher, and why classroom party bags exist: because everybody in the classroom is included, not just some of the kids.
Family business
Closed Sundays, on purpose
Chani and Steven run the shop as a family. Sunday is church, rest, and everybody's day off at once. It's a blessing and a curse, she says. Mostly a blessing.